More Than Half a Million Dollar National Campaign Shares the Power of Business Content Collaboration
September 26, 2011 — Campbell, Calif., – YouSendIt, Inc., a leader in business content collaboration services, today announced it is launching its first national radio campaign designed to reach professionals who listen to a wide range of radio programs while they commute. Five of the country's most popular radio personalities will share their experiences using YouSendIt and recommend it to their listeners. The campaign will run for 12 weeks, from today through the end of the year.
The radio personalities participating in the YouSendIt campaign include:
"YouSendIt is well known for its file transfer service, but today we offer much more," said Sandra Vaughan, chief marketing officer of YouSendIt. "By leveraging a proven medium such as radio, we are able to introduce our business content collaboration services and mobile application to a broader audience. Listeners will enjoy hearing how these radio personalities are using our new services."
All of the hosts deal with the challenges of sending large files via email and signing contracts that they then have to fax to a recipient. With YouSendIt, they can share folders; email large files such as presentations, audio and video clips and photos; send multiple files in one email; sign documents electronically; and store an unlimited number of files online. The radio personalities will share their experiences with listeners and offer an exclusive promotion.
YouSendIt’s business content collaboration services are widely used by professionals, with more than 20 million registered users worldwide. This radio campaign is a new marketing approach for the company, allowing it to drive further demand for its services.
The campaign is being spearheaded by Endorsement Radio Specialists Newmark Advertising.
Founded in 2004, YouSendIt was working in the cloud before the term was even coined. At first the service was a simple way to send the large attachments that email couldn’t process, but has since grown to become a robust suite of online file storage and management capabilities. Today, the company serves 40 million registered users across 193 countries and 98 percent of the Fortune 500. Aside from offering professionals an easy-to-use collaboration solution, YouSendIt’s renowned reliability, untouched data security and endless innovation make it the go-to solution for businesses, big and small.