Monday, April 9, 2012
The use of digital content is growing in the enterprise sector, as companies are utilizing rich content and rethinking everything from advertisements to signage as means of drawing in prospective customers and luring in new ones. As a result, the graphics department of a company is churning out more complex designs all the time.
However, this trend is leading to other challenges within the organization. For example, some may be asking themselves how they are going to store all of this new digital content that consists of large files that can clog up end user computers and the enterprise network. Also, there may be issues with how the content is shared across the organization, as well as outside its firewall with business partners and clients.
Abandoning the digital content certainly isn't an option. The rise of technology has changed the perceptions of the modern consumer, who is more likely to opt for a mobile application that features eye-popping colors and graphics, or to visit a website more frequently if utilizes animation and content that goes beyond traditional clip art. And all companies need a logo or branding that will stand apart from the competition.
Instead, companies have been tasked with determining how they are going to handle and manage digital content. There are many reasons why the cloud may be the answer to these problems.
Once moved to the cloud, hosted information can be passed back and forth quickly and easily. Unlike with email, file sizes aren't a problem in the cloud because file sharing programs do not typically come with default restrictions.
The file sharing capabilities of the cloud will come into play for any organization that has multiple areas of the business involved in the design process. In the case of advertisements, for example, there may be a creative team that devises a campaign, but the graphics department will have to be the team that actually builds it. And the final product may need the go-ahead from a manager and executive.
With a cloud-based tool, all stakeholders can not only enjoy the same access to the content, but also have means available to share it with all involved.
With the cloud, companies can upload data to web-based applications, freeing themselves from having to store all of their information on their servers and the enterprise network. This can be especially beneficial for handling the bloated file sizes of modern digital content.
All or some digital content — depending on the needs of the graphics department and the company — can be sent to the cloud. In addition to the storage benefits, file hosting in the cloud will also ensure they are easily accessible and organized in a single location. That will make it much easier to oversee and manage during both the short and long term.
If storage space isn't a problem, a graphics company can still leverage the cloud as a backup option. The business can store the original copy of a graphic locally, while placing a second version in the cloud. By doing so, it will be protected against nearly all IT disasters, including network outages and accidental loss, among others.
Organizations invest too much time and money in their data, especially when it comes to the designs and products created by the graphics department, to leave it vulnerable. Backing up a second copy off-site should ease the minds of both graphics professionals and the IT department.
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