Friday, April 13, 2012
Much of the video content that the average person watches is no longer delivered through a television, highlighting the new ways that people are communicating and consuming media content.
According to research by Park Associates, 25 percent of videos are viewed on a platform other than a television. Increasingly, desktop and laptop computers, smartphones and tablets are supplanting the television as users' go-to devices for video consumption, the report found.
Brett Sappington, the director of research at Park Associates, also noted that the average broadband Internet user now watches an average of 36 minutes of video on a tablet each day.
With the rise of the video platform, many Internet users may also be looking for a new way to share files online. Experts agree that such demands can be met by a cloud computing solution that houses video and other information on the web, making it quick and easy to transfer content between users.
The sharing capabilities of the cloud can benefit both enterprise and consumer users alike. For professionals, the technology can be leveraged to send and receive training videos, marketing and promotional materials between colleagues and with business partners. Consumers, on the other hand, can share family videos with extended relatives who may live far away.
However a video platform is used, it's clear that the cloud can help users share files unlike ever before.
The rise of mobility is having a profound effect on the video viewing habits of Internet users. A recent report by solution provider Invodo found that 61 percent of tablet users, specifically, have viewed at least one product video on their device in the past three months.
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